31May

Simple Guidance For You In Local SEO: Master The Skills And Be Successful 

Word of mouth has always been there when marketing came into existence. Time had gone when people entirely relied on an existing customer’s feedback to get more leads for their business. In this digital era, websites, keywords, and online marketing play vital roles in grabbing the business’s footfalls. Marketing via the internet allows the business to reach maximum audiences throughout the world. In contrast, local SEO is meant for the local people.

Due to the Covid-19 pandemic, people are restricted to visit faraway places.

We are living in a crucial time where everyone is focusing on online marketing also for regional areas. As we can’t access places physically, online shopping has been an essential part of everybody’s life.

Have you ever searched for any product or service provider near you? Knowingly or unknowingly, people are looking for nearby businesses, so local SEO is essential for any business. If you haven’t used local SEO for your business yet, you might lose many potential customers.

If the term Local SEO is new or less known for you, this article can clear many of your doubts, as here we will discuss what Local SEO is and why it is necessary for any small business.

What is Local SEO?

Understanding local SEO is easier when you know how online marketing works. In online marketing, people focus on targeting audiences from beyond geographical boundaries. In comparison, the actual potential customer resides nearby your area.

Local SEO emphasizes the chances of visibility of your business to the local people. 

For instance, if you are a shop owner or have a restaurant, your priority customers are the people nearby who live in your locality.  So when you optimise your business website keeping local area search into consideration, chances become high to get noticed in the local area.

Local Search Engine Optimization Service that focuses on optimising websites found by the local people when they search for similar businesses nearby. 

It is well known to every online marketer that organic traffic is the best traffic for any website; local SEO works similarly. 

There is no point in ranking at places where people can’t step into your shop. So, it is necessary to improve SEO for the local territory to gain more loyal customers.

How is local SEO different from traditional SEO?

Both traditional SEO and local SEO work on ranking your website on the search engine result page. But there are some classic differences between them. Such as

  • Traditional SEO (organic SEO) focuses on improving a website’s visibility beyond any territory, whereas local SEO works on ranking your website in local geographical areas. 
  • SEO works on optimising websites but doesn’t guarantee customer retention. But local SEO ensures customers come back if served correctly.

Want to know more about Search Engine Optimisation (SEO) and tools to optimise your website? Please read our blog on 7 SEO Tools That Every Digital Marketer Must Be Using

You can also check Tips To Effectively Improve Your Website SEO 2020

Who is local SEO for?

Local SEO for every local business that needs footfalls to get revenue generated. Whether you are a restaurant, construction, agency, law firm – local SEO can help you reach more people in the geographical area. 

Local SEO is not limited to the physical location of the business entity. It is also for individuals who serve their customers with doorstep services. In addition, service providers like internet providers, plumbers, electricians, packers and movers also need to understand local SEO and its benefits. 

 Local SEO can help every small business that wants to target local customers.

Benefits of Local SEO

As small businesses depend on website traffic to generate sales, it is necessary to focus on the search engine. When you optimise local SEO for your small business, then you may experience many benefits.

Some of the most favourable benefits are listed here:

#1 Easily list your business on the web

You can list your business on Google My Business for absolutely free to let people know that you serve in the area. By which you may expect more footfalls for your business.

Wondering what Google My Business is? Stay tuned with the article to know what Google My Business is and how it can help your small business gain profit.

#2 Increases visibility

Local SEO helps you to build a brand name for your business with increased visibility.  When your business is listed online, and people search for nearby services similar to your business, local SEO can ensure you rank on the result page. It works for both local search and Google map. 

For example: If you own a law firm and people are looking to hire a legal adviser. When they enter the keyword “lawyer near me” or “law firm nearby”, Google may show your name on the search engine result page. This works for every local business where the keyword “near me” is added to the business name. 

#3 Rating and reviews help the business grow

Just like word of mouth, good ratings and reviews help a business grow more. As a result, search engines always keep the highest-rated business above in the list. 

#4 Higher conversion rate

When you list your business on the local search, people directly reach your business for their needs. Direct access to your business helps getting higher conversions. 

#5 Increases customer base

Listing for local SEO can give more potential customers for the business. In addition, if you ensure providing quality products and services, it also helps in customer retention. 

#6 Beat the other local competitors

When a business works for its local SEO and provides quality products or services, it can definitely rank on the local search page among other competitors. This way, you can beat your competitor and stay on the top.

For which business, Local SEO is attractive?

Local SEO is basically focused on a particular city or town. Therefore, local businesses who want to get more loyal customers from their area usually get attracted to implement it. 

For businesses like grocery, restaurants, bars, hotels, utility shops, local customers are the best customers. When served better, they may come back to your shop again. So it is necessary to be on a local listing so that people will get your name reflected on SERP. 

What is a Local search?

Google is undoubtedly the most used search engine in the present time. With more than 93% of search market shares, it captures more than 80% of mobile traffic. People head towards Google for any kind of query and search for their nearby things. A local search happens when users enter keywords related to their query on a search engine with local intent. 

Example: “restaurants near me”, “restaurants in XYZ area” or “restaurants for takeout”

These are samples of local search as the user has added a particular geographical location or the keyword “Near me”.

Related PostSuccessful Local SEO Campaign For Business Website

The search engine understands the user’s requirement for local search queries and suggests nearby similar listed businesses.

What is Local SERP, and how does it work?

When you understand local search, the next thing that comes to mind is local SERP. 

SERP stands for Search engine Result Page. Local SERP is nothing but the result for local search that reflects including Google map, local organic results. Here is an example of local SERP:

What is Google My Business?

Google My Business (GMB) is a free tool from Google that helps business owners to manage online appearance in Google search engine results. Earlier known as Google Local and Google + Local, GMB is nothing but your business profile on Google that helps you get visible over the internet.  When optimised efficiently, GMB works as a powerful tool to grab more customers and increase sales.

GMB profile needs some vital information related to the business like contact details, physical address, description, services your business provides, opening and closing time, Q&As etc.

Related Post – 30 Best Google My Business SEO Tips For Small Business Website

Why is Google My Business important?

Whether you like it or not, one fact about GMB is that anyone can list your business on Google and provide details about it. So, registering a business with GMB is pretty easy, and any random person can do that. They can even provide information about the business and manage the profile. So, it is always recommended that the business person list their business on GMB to manage the account than any random person who is least bothered about your business.

Google My Business is just like a homepage to your business that reflects your brand name and identity among local customers. GMB works well on both Google SERP and Google map. Listing your business on GMB can help you increase visibility and revenue.

How to Set up Google My Business?

With some simple steps, you can register your business on Google My Business for absolutely free and start managing it to grow your business with local SEO tactics.

Step:1 Visit https://www.google.com/business/

Step:2 Provide the following details for your GMB listing:

  1. Correct and complete name of the business
  2. Physical address
  3. Location on Map
  4. Category of the business
  5. Website (if any), contact details ( Phone number, Fax and email id if any)

It will take some time to live your listing. Once the listing goes live, you have to verify it via a phone call. Post verification, you have to optimise the GMB account and here’s how:

  1. Provide business hours (opening and closing time)
  2. Put additional categories, if any
  3. Upload photos for your business

Some more tips to optimise Google My Business account:

  1. Keep in mind to share business updates regularly so that people will know you are actively serving in the area. 
  2. Ask your existing customers to leave ratings and reviews for your service or product.
  3. Add a Q & A section for some frequently asked questions related to your business.

Keyword Research

Keyword research is the main factor in local SEO that helps rank on the SERP page. You have to know the searched keywords related to your business to add them to your local search. In addition, you need to know what phrases people are using to find online.

Discover relevant keywords for your business so that people can find your business on the search engine result page.

For example, if you are a doctor and want people to avail of your services, then you should use “doctors near me”, “doctors nearby”, “doctors in XYZ area.”

Keyword research is essential as these are the first things users enter on search engines. It also helps you understand the searching behaviour of the user. You can attract more customers with targeted keywords.

To proceed with local SEO, you have to do deep research for local keywords, and here is how you can do:

  1. List out core terms on your business niche and Google SERP page.
  2. Create both short-tail keyword and long-tail keyword. Again, you can take the help of Ahrefs or a keyword planner.
  3. Target mostly used keywords related to your business, and don’t forget to use them.

Online reviews and how they contribute to the business

More or less, everybody has looked for reviews and ratings before indulging in them. Reviews hold an important place in online marketing as it decides how well your business will perform.

In local SEO, reviews contain positive responses for the products and services provided by the local business matters. For example, you can have a look at the below review:

In local SEO, reviews help the business to rank at a higher position on SERP. This is because people trust your business based on the earlier experience of former customers. It also showcases your business brand.

You may get both positive and negative reviews for your business. It is necessary to respond to all of them if possible. Responding to reviews makes the new user more sure about your trustworthiness. Negative reviews should be answered promptly with a resolution, and with a quick reaction so that you can safeguard your business name.

How to Generate Reviews for your business?

When you are all set with your business profile and start receiving reviews for your products or service- the story doesn’t end here. You have to generate reviews regularly as researchers claim that more than 45% of users don’t pay attention to reviews that are more than 15 days older. So you have to seek ratings and reviews for your business constantly, and here’s how you can generate reviews:

  1. Ask your walk-in customers to leave feedback for your service or product.
  2. Contact customers with text messages or emails to share their review about your business. Don’t forget to add the link to leave a review.

Received tons of reviews for the business. Now, what’s next!

The task doesn’t end here …. You have to work on responding to them and pay your gratitude to them for sharing reviews. For positive reviews, a simple thanks you note may work. But for negative reviews, you have to work proactively on the same. Try to respond to those reviews as soon as possible (There is no fancy time limit to work on a negative review. It is always sooner and better).

Reach out to the customer with a proper solution for their disappointment along with an apology. Once the matter is solved, don’t forget to update the same on the review thread.

Some of the other essential factors that help a website to rank high on the SERP:

On-page SEO

On-page SEO is also known as On-site SEO, in which web page contents are optimized for search engines and users. When on-page SEO is practised, it earns more relevant traffic in search engines. If you are new to the concept of on-page SEO, we recommend you to read our blog on On-page SEO.

Local Link Building 

Local link building is the practice of building relevant local links for your business website so that your business can be established and get more visibility. For small and medium businesses, local link building is pretty essential as it drives more traffic to the website and makes the website well known in the local area. Please read our article on Local link building and learn more in detail about how to implement it.

Related Post – On-page & Off-page SEO Techniques

Website speed

Website speed is a parameter that measures how fast the content of your website page loads. The quicker a browser is able to load a fully-functional page of the website decides the performance quality of the website. People don’t like to revisit a website that loads slower. This is why optimizing a website is very much important to retain users. To know how you can optimize your website speed, read our blog on Website speed.

Technical SEO

Technical SEO is a process followed by digital marketers that ensures a website is technically sound and meets all the technical requirements to rank on the search engine. You can utilise technical SEO tactics to build the best website with awesome content. We have also covered Technical SEO in our blog. You can gain more ideas from the blog and implement them for your website to rank on the search engine.

Conclusion

That’s a lot of information about local SEO you should know and practice. But, suppose you have any doubt about it even after reading it twice. Then, don’t hesitate to reach out to us on our contact us page.

We also help local businesses optimize locally. Contact us for partnering with us for your search engine optimization for local territory.

If you liked this article and found it helpful, please share it with your near and dear ones. Do read our other blogs and enhance your knowledge about more digital marketing tactics.

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