On-page & Off-page SEO Techniques

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As we have already discussed in our last blog that What is SEO & Why it is Important. If a website is search engine optimized for a particular keyword or even sets of keywords, then it will get innumerable unique visitors. And to help you understand SEO in detail, in this particular blog we will be discussing different types of Search Engine Optimization techniques.

The two major types of SEO are: On Page SEO and Off Page SEO. So, let’s give you a quick introduction to these types.

On-Page SEO:

Though name says it all, but to make it easily understandable we can define it as optimization which can be done on the pages of the website to make them search engine friendly, so that you can achieve good ranking for your set of keywords. It is the science of optimizing the contents of a webpage that it becomes affable to the search engines. This technique basically optimizes texts, tags, images, URL structure, internal links, headers etc. Basically it works on various factors that that are uploaded to your website’s domain.

Important components of On-page SEO:

By working on the below mentioned components you can improve any website and make it search engine friendly:

  • H1 tags or proper post titles
  • Alt tags
  • Meta Description tag
  • URL structure
  • XML sitemap
  • Prim and proper and unique content
  • Keyword density
  • Internal linking strategy
  • Proper CSS and HTML validation
  • Title Tags

This process of SEO is considered as the most important in the two broad categories. And it is said if on-page is perfect than 70% of the work is done and remaining can be achieved with off-page.


Off-page SEO is extreme opposite to on-page, as it solely emphasizes on things that you do offline to your website. For example: building quality links, social media presence, submissions on various portals that can direct traffic to your website and various such things. It is basically building reputation of your website in front of the search engines like Google, Yahoo, Bing and many more. This technique holds 30% of overall SEO process.

Factors that affect off-page SEO: 

These various mentioned process are carried out by SEO experts and play a significant role in deciding your search engine ranking.

  • Quality link building
  • Forum posting
  • Article submission
  • Press Release submission
  • Directory submission
  • Blogging
  • Social media presence

All these processes increases your brand value as well as reputation of your website w.r.t. search engine’s algorithms and directly affect the visibility of your website which in turn improves the page ranking.

For any website to be placed on first page of search results it is very important that it is search engine friendly and is perfectly optimized, on-page as well as off-page.


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