- Home
- About us
- Services
- Hire Developer
- Industry
- Portfolio
- Testimonials
- White Label Services
- Blog
- Contact
As we have already discussed in our last blog that What is SEO & Why it is Important.
Before discussing on-page and off-page SEO techniques, let’s first dig deep into What is SEO and Why it is Important.
SEO is an acronym for Search Engine Optimization. And it is nothing new in today’s fast-paced and cutting throat competitive world. Though it is very true that it was not in existence with the inception of the internet, but came later into existence when the internet got flooded with many websites. It is a technique that helps search engines find your website and rank it higher than the millions of other websites in response to a generated query.
You can also call it the science or art of making websites found on the top of major search engines for appropriate keywords. It is the best advertising tool on the web today and the reason is the millions of searches which are performed every day by people all around the world.
There are millions of websites on the Internet and they are increasing multiple times every day, every minute. For each query generated Google or even any other search engine presents you with millions of results that are laid out in a systematic manner and stretched to N number of pages.
And today nobody has so much time and even patience that he will browse all of them, most people generally click on the top 10 search results which appear on the first page of any search engine results.
So, how do ensure that you are placed on the first page and the clientele finds you from other thousands of similar service providers? Simple with the help of SEO.
This process basically works on different paradigms designed by search engines by which the search engine decides which websites should show in the first-page search results for any particular keyword or phrase. This process can actually outperform your website with other websites in the search engines algorithms.
A professional SEO expert can have your website top-ranked for competitive keywords. They are knowledgeable about all the white hat, grey hat and even black hat techniques of SEO but still use only organic and white hat methods.
They are updated and prove their work experience by giving you desired results by bringing the quality traffic and top ranking for your keyword or set of keywords.
If a website is a search engine optimized for a particular keyword or even set of keywords, then it will get innumerable unique visitors. And to help you understand SEO in detail, in this particular blog we will be discussing different types of Search Engine Optimization techniques.
Search Engine Optimization is one essential tactic that can help your company succeed in the world of e-commerce. SEO is not magic and nor does it have a set line of action but without optimization, your company will not be able to attain a high rank to make it visible to your clients. There are many companies that offer SEO help and support and here are some of the services they provide for guaranteed results.
Due to the immense importance and benefits of SEO, today all businesses are using this powerful tool not only for their websites but also for their social media pages. This might seem very strange to you, but it is a fact. No matter how popular a social network you are using in order to increase your visibility and reach you have to use effective, organic and strategic SEO Services.
Whether we talk about website optimization or landing page optimization, there are some very simple and easy to implement ways that can help you reach your goals.
Website SEO Audit– Search engine audit is done by experts on different levels and at this stage, they note down all the issues that are seen starting from missing titles to lack of content. All the elements of the website, however tiny it may be are checked so that experts can study and analyse the ranking capacity of the website.
Keyword Selection: When it comes to SEO then keywords play a very vital role. They work as a very effective medium to help your clients find you over World Wide Web. Therefore, keyword selection is very important. Try to keep keywords very simple and generic, also ensure that you don’t target all your keywords on one single page.
On-Page Optimization: SEO Experts address a variety of elements at this stage like they correct page titles, check the content and organizing them and also working on the internal link structure. Insert keywords organically in specific locations like URL, H1, H2, title tag, Meta tag, Alt tag etc. as these are the places where the search engines will be looking for information about your page.
Though the name says it all, to make it easily understandable we can define it as optimization which can be done on the pages of the website to make them search engine friendly, so that you can achieve a good ranking for your set of keywords. It is the science of optimizing the contents of a webpage that it becomes affable to the search engines. This technique basically optimizes texts, tags, images, URL structure, internal links, headers etc. Basically, it works on various factors that are uploaded to your website’s domain.
Important components of On-page SEO:
By working on the below-mentioned components you can improve any website and make it search engine friendly:
This process of SEO is considered the most important in the two broad categories. And it is said if on-page is perfect than 70% of the work is done and remaining can be achieved with off-page.
Off-Page SEO: SEO Experts take care of things like page rank and link popularity at this stage. They note down the changes every time and then plan out their next action.
SEO Writing: High-quality content with the most searched keywords is considered a guaranteed tool in the SEO world. The experts write simple content which is easy to understand for users but has something magical which can grab attention.
Off-page SEO is the extreme opposite to on-page, as it solely emphasizes things that you do offline to your website. For example: building quality links, social media presence, submissions on various portals that can direct traffic to your website and various such things. It is basically building the reputation of your website in front of the search engines like Google, Yahoo, Bing and many more. This technique holds 30% of the overall SEO process.
Factors that affect off-page SEO:
These various mentioned processes are carried out by SEO experts and play a significant role in deciding your search engine ranking.
All these processes increase your brand value as well as the reputation of your website w.r.t. search engine’s algorithms and directly affect the visibility of your website which in turn improves the page ranking.
Social Media Optimization: Experts use social media and communities for publicity and to create awareness of your company and its brand. They share content and other important information of the company for branding through networking sites.
Associate your blog post with your Social Networks: This proves extremely beneficial for your social media as well as a blog post. When on one hand your social media page gets a new status update and on the other hand, it will help you to generate traffic for your blog post.
The two major types of SEO are On-Page SEO and Off Page SEO. So, let’s give you a quick introduction to these types.
For any website to be placed on the first page of search results it is very important that it is search engine friendly and is perfectly optimized, on-page as well as off-page.
© Copyright 2024 F5 Buddy Pvt. Ltd.. All Rights Reserved
Career
Woo-Commerce
Codeigniter
Yii Framework
Zend Framework
Cake PHP 
Laravel Development
Phone Gap Development