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19Aug

What is Keyword Difficulty and what is its importance in SEO?

It is essential to conduct keyword research before beginning any Search Engine Optimization or a content marketing campaign. In addition, it displays the keywords that need to be focused on during your research procedure. How to choose the best keywords using the keyword difficulty score will be discussed in this post.

However, one can also opt for SEO Services to target their campaign.

A thorough keyword search is the first step for any entrepreneur or marketer who wants their site to rank favourably in search engine results. Then, and only then, they must be able to begin their Search Engine Optimization as well as content enhancement efforts.

As for choosing keywords, two important factors to consider are search volume and keyword difficulty. This term pertains to the number of times a keyword has been entered into Google’s search engine during a certain period. Keyword difficulty and its importance, however, are not well understood by everyone. And this article is here to help you with that. Stay tuned!

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When it comes to keywords, how difficult is it to find them?

In Google’s natural search results, Keyword Difficulty (also known as “SEO difficulty” or “keyword contest”) maps how challenging it is to rank for a certain term.

The difficulty of a keyword is determined by several factors, including the space authority, page authority, and content quality of the keyword. One can also hire an SEO consultant to know more about how keywords help in SEO.

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When determining which keywords to spot, keyword complexity is a critical factor to consider. You shouldn’t target keywords with a lot of competition, since Google is already trying to rank for them. You also shouldn’t target keywords with a very low level of competition because those aren’t likely to have great search volumes.

A balance must be struck between search volume and keyword difficulty. Target moderately competitive or low-competition terms with high search volumes are ideal.

Calculation of the Keyword Difficulty:

Keyword research tools employ different formulas to calculate keyword difficulty scores. It is determined by several criteria, but they are all similar.

This metric measures how effortless or challenging it is to rank for a certain term. As a result, the parameters used to determine keyword difficulty are comparable to those used to determine search engine ranking. There will be difficult-to-compete-on keywords in the ranking variables.

When assessing keyword difficulty, three major factors are considered.

Page Content:

This is a very important factor in search engine positioning. Pages with high-quality, appropriate content rank strong because search engines strive to provide clients with the most useful and appropriate results.

As a result, the content of your page should be relevant to your target audience, and the keyword you choose should be similarly relevant as well.

Backlinks and domains’ Features:

Number and type of backlinks, as well as the number of referring domains, are other factors that contribute to the difficulty score of a keyword. Consequently, the keywords that these pages seek will compete.

Domain Authority:

According to its importance and usefulness for a given subject or industry, domain authority measures a site’s status or position. Higher domain authority increases the perception of a site as an expert content provider in the company. They can also assist you in the Website Maintenance Plan.

A high difficulty score is also associated with keywords that are targeted by sites with high domain authority. For this reason, the domain authority of sites that use a keyword is considered when calculating keyword difficulty scores.

What is the Keyword Difficulty Score and Why Does it Matter? 

Check the keyword difficulty score (KDS) to get an idea of keyword difficulty. However, it’s not an official Google metric.

In terms of keyword difficulty, a score between 1 and 100 is used. With a higher score comes more competition.

Here is a way to understand the keyword difficulty scores and what they mean. Below is a wide range of keywords. Let us have a look at them:

Keyword Difficulty Score (KDS) > 70%

These are keywords with a high level of difficulty and a lot of competition. For some time, you should invest in SEO and external link building to target these keywords. For these terms, you can’t just start bidding and expect to get results right away.

To be able to effectively target such challenging keywords, you’ll need to set aside both time and money.

Moderate Keywords Difficulty (KDS): 30% to 70%

In a similar vein, ranking for these keywords is more logical and advantageous. Due to the large search volume (and difficulty), there will be less competition, making it unpractical.

Therefore, they are your greatest options in terms of selecting the proper keywords since they give you the most practical possibility to pursue. In addition, because they receive many searches, you should take advantage of this.

Low Keywords Difficulty i.e. KDS< 30% 

It is easiest to rank for low-difficulty keywords. The search traffic for these terms is frequently low and fluctuating. You’ve hit the jackpot if you can identify low-difficulty keywords with acceptable search volume.

Organizations with a narrow focus on a certain subject do exactly this. They look for a certain specialty, usually, long-tail keywords that are relevant to their business, and then they focus on those keywords exclusively. This is especially true given that these are specialty keywords with little competition on the SERP.

Now that we’ve spoken about what keyword difficulty is and why it matters, let’s have a look at how we can use it to get the best SEO keywords. Also, look for white label SEO

Searching for keywords yields the keyword difficulty measure, which is displayed by virtually all keyword research tools. In some circumstances, it may go by a different name, depending on the device. An individual who doesn’t want to hire SEO Consultant can also choose outsourcing SEO services as an option.

Keyword lists can be sorted with the keyword difficulty tool.

Depending on your sector, you will come across thousands of terms as you begin your keyword research. Your keyword research tool will yield a massive list, especially if you’re searching in a broader sector. Use keyword difficulty as a filter to narrow down the list of keywords. After reading the entire list, you can’t decide which keywords you’d be most effective at targeting later. If you use search criteria, you can do this automatically, saving you time and frustration.

Choose Your Target Keywords Using Keyword Difficulty tools and Other Factors:

After you’ve whittled down your list, it’s a point to determine which keywords you want to focus on for your website. In addition to keyword difficulty, several other factors will be considered. To focus more on the website, learn more about Website Speed Optimization.

Read More – Tips To Increase WordPress Website Speed

For the correct keywords, both search volume and keyword difficulty must be considered. But the process of selecting the correct objective keywords is far more difficult.

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Wrapping Up!

You can’t rely solely on metrics to determine which keywords to target, and you should also consider the keyword’s importance to your organization. Don’t forget, a human assessment is always required to determine whether every keyword is connected to your business.

Apart from this, there are many on-page SEO and Off-page SEO techniques that could help you rank better.

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