Tips to create Small Business Website Design following Latest Standards
It is indeed said, “If you start on the right foot, you’re already closer to victory.”
A Good Website is an Art
Creating a beautiful Small Business Website Design requires a whole collection of various skills — from knowing your targeted area to typography to layout and social networking ideas all combined together to create a user interface that is not only visually attractive but that communicates the main aim of your business.
Whenever we start something, we first look for the related industry’s latest standards. Then, we adopt them as we know it is a path to success.
If we talk about the website, which is the gateway to our business; Then, how can we ignore the website design standards while creating it?
Small business website design following the latest standards is what everyone looks for because it has everything in the correct place and accurately.
So, if you are going to kick start your business and want to develop a website for online presence, Check these Latest Website Design Standards, and you are all ready to cut the mustard.
Ready to Create Your Website with the Latest Standard? Book a Meeting with Us and Get a Detailed Execution Plan.
Small Business Website Design Tips:
- Choose Domain Name Wisely,
As a name is an identity to an individual, a domain name or website name recognizes your business Identity. It is the first impression of your business to users and Search Engines.
However, in many cases, the Business owner selects the Domain name. Some essential factors to keep in mind while choosing your domain name are:
- Domain Name should be easy to pronounce and short as possible.
- It should have correct extension, without number & hyphen,
- Domain Name should be unique, exciting and SEO-friendly.
- Choose Secure & Scalable Hosting,
Each site requires the host site. It helps your website to be live and access to visitors. There are many different options for hosting a website with a wide variety of prices, selection and functions. When you choose to host your website to a particular domain like GoDaddy, HostGator, and many others, it gives you a professional appearance worldwide. There are many ways you can host your website to a particular third-party plan like:
Sharing Server: This is a cheap website hosting service to share resources with other customers. However, it is not practiced much in the industry due to questionable factors like hacking, impact on website performance, and more.
Dedicated Server: This is the most optimal web hosting service and is trusted by the significant audience, from startups to full-time running organizations. It is much more expensive than the Sharing server but worth your pennies. It has updated features and advanced technology to give a newly built website a good start!
- Make sure to have Responsive Website Design,
Gone are the days of desktops; today, in this fast-paced world, business is done on mobile phones and tabs.
Did you know that smartphone users are expected to reach more than 1 billion mark in 2025?
Such is the popularity of smartphones! The Internet has managed to connect and permeate through every nook and corner in the world today. Websites can thus be viewed from phones or tablets or from any gadget.
Now, the Question is: What is a Responsive Website?
Simply put, it is the practice of web design and development that enables your website to adapt to changing display sizes and function on any device with any screen size. The user experience with such a design is unparalleled.
Hiring a Website Design Company ensures that you employ expert professionals for the job and you get:
- Value for money
- Good Return on Investment
- Your website stays trendy and in vogue
- Scalable website that is accessible from any device
Look for the best Responsive Web Design Company to revamp your website and enjoy a good customer base!
So a mobile-friendly website design is the need of the hour.
- Great visuals have a substantial impact on the visitors.
No one would care about the content if the design/visuals of a website are dull. It could be a more remarkable aspect that could make the website’s visitor your customer.
Here, we are talking about the call to action, contact form, or the chat window. Your website is an online salesman who should be capable of generating leads.
Any audience could become a lead only when they have trust in you. When you get interactive, you lay the foundation of building trust. Similarly, a solid call to action would give your lead a reason to take the next step and buy your product or service.
- Make a Precise Placing for interactive User Engagement
Though you have the flexibility to choose the order and place of the tabs on your website, there is a standard format for the placement. An ideal website has the following areas reserved for some of the fixed tabs.
The logo is the most crucial part of a website. It is the brand identity of your business. So, it should be placed in a manner that draws everyone’s attention, and the top left corner is best suited for an excellent clickable logo.
- Contact Always Comes In Top Right
There is a widespread practice of placing contact in the top right corner. For example, 44% of the websites place their contact in this general area. However, another best place to showcase your contact information is the bottom right.
- Top Is Reserved For The Main Navigation Bar
Websites have secured the top area for the main navigation bar, which holds Tabs like Home, About us, Services, Portfolio, Testimonials, Contact, and more as per the business needs.
When we are about to search for something, our eyes always go to the header. So, Yes, 90% of the websites opt for this place for putting their search feature.
Every word you scribble on your website leaves an impression of your image on the user’s mind, whether heading, caption, quotation, paragraph, pointer, or any other. So, plan, be precise, and professional in your writing.
It is one of the sections that you will find on all types of websites. As the name says, it is an area where a user makes a call, and your experts need to take action. It is a primary way to learn user demand, determine the engagement activity, scan feedbacks, and many more.
Now, what is unique about the right sidebar? In general, the bar placement is done on the website to improve user engagement. The ultimate benefit of the proper bar implementation on the website is that it helps the user navigate the web page with a scroll on both the web and mobile platforms.
The portfolio is another chance for your business to stand out from the competitor. A portfolio is like a full-fledged copy of your company’s growth and accomplishment over the years. An impressive portfolio can transform into a long-lasting client relationship. So, pay attention to your business portfolio and mention products, services, happy customers, and many more precisely.
Word of mouth is one of the best marketing practices, and clients’ testimonials become one for websites.
Real testimonials become one of the biggest reasons to visit to come back to your websites and become your patron.
- Social Media Is Meant For The Footer
Footer is the definite place where our eyes can see every bit very clearly, and if this footer is filled with colorful social media icons, it would seem to be the icing on the cake. Most clients and audiences pay attention to social media footer icons like Instagram, Linked In, Facebook, Pinterest, Twitter, and more to see various channels’ performance and user-engage activity. It is a crucial element of the website and especially for mobile-friendly usage.
- Choose the Best Content Management System
At present, almost every second small business website uses CMS software to promote and present digital content efficiently. Using the application, you can manage and engage users through your website content efficiently. There are various excellent CMS applications you can choose for your website needs. One of the most popular software in the list of CMS is WordPress.
Is it the best Content Management System for Small Business Websites?
WordPress, no doubt, has been established as the most famous Content Management System (CMS) for Small businesses. It is a platform that rules over one-third of the web, with 74 million websites currently using it.
The Question comes, Is WordPress a suitable option for small businesses?
This is the question that has a straight “YES” as the answer. Whether it is a small business or a large firm, WordPress is beneficial for all kinds of businesses. It is a revenue booster for small businesses that aim to expand it and take it to new heights.
Reasons for WordPress CMS being the best platform for a Small Business Website
- Free nature of WordPress
- Lots of Themes and Plugins
- Quick and Easy setup for your website
- Robust Support Community Online
- SEO-Ready Websites
- Responsive Website Designs
- Free nature of WordPress
Being a small business owner, you must be looking for ways to set up your business website with little or no upfront costs.
You have other aspects also where you need to invest. In such a case, WordPress is the platform built precisely for your needs. It is entirely free.
Whether you install it or create, update, or modify websites, there is no need to pay for anything except if you host it.
With WordPress, you save a significant amount of money and utilize it for other crucial tasks. It also cuts off extra time consumption in developing the website.
What’s more? WordPress is an open-source platform that allows you to customize it according to your business needs.
- Lots of Themes and Plugins
WordPress Development is an exciting task to do, whether you design a website for a small business or a large firm. Specifically, the themes and plugins that come as built-in features with WordPress allow you to create a fantastic application out of it.
They are completely free to install and use for your website. There are some paid ones also available for premium users. If you want your website to be extraordinary, you can install premium themes and plugins.
- Quick and Easy setup for your website
Small businesses do not necessarily require technical expertise to set up their websites. WordPress takes a single click to install. No hardcore knowledge is demanded from your side.
The pre-included features and functionality provide you with a wide array of options to develop your website further in a creative manner.
- Robust Support Community Online
WordPress is a large community. A large number of users work for its improvement and development. That means you have full-fledged online support for successful WordPress Website Development. The community has millions of experts, active users, and developers to solve your website issues.
- Optimize for Quick Loading Time – Speed Optimization
Today, where most of our time is spent traveling, a website’s success relies on its responsiveness. Mobile responsive websites are the need of the hour. On top of it, it should have a speedy loading time of fewer than three seconds. The faster the website, the greater the traffic will be.
Moreover, Google’s ranking of the website also depends on the page speed. This was stated in a Google report published in 2018. Speed optimization of a website is a crucial factor for bounce rate, engagement rate, conversion rate, reliability, search results, and many more. Therefore, keep an eye on your website’s responsive time to maintain a friendly user relationship.
There are many ways you can improve the website loading time. Some critical factors are:
- Optimizing the image size.
- Fast and efficient Hosting plan.
- Content Delivery Network (CDN)
- Avoid the maximum HTTP request.
- Streamline the website HTML code.
Here Are Some Tips For WordPress Website Speed Optimization.
- Optimize website for Search Engine Optimization
Does only building a website can sell your products or services?
Off-course not; it has to show to the world. Naturally, it should be the one who consistently ranks on the top in the search engines.
Search Engine Optimization has become an essential requirement for great websites. It has been the primary focus of businesses that take their marketing online. However, small businesses find it challenging to manage their SEO requirements while looking after other website aspects.
A website that follows SEO-friendly practices has higher chances of getting noticed by the audience. Now, you may think about what a Search Engine Friendly website is. In simple terms, it is a platform that follows Search Engine Guidelines from scratch. This means keeping the titles short and attractive, maintaining the keyword density, right-image size, defined layout of writing and style, Interlinking, no broken HTML code, right color combination, and much more. Following all these practices is just a task of mere time, but the results can be overwhelming.
With the advent of WordPress, meeting SEO standards is not an issue now.
The websites powered by WordPress are easy to optimise for search engines. Their structure is such that the search engines acknowledge them readily.
In addition to this, if you are aiming for something more organized, WordPress has plugins for you. The Yoast SEO plugin serves the purpose of offering special features in terms of SEO.
Creating a website engine is the need of the hour. In the process, a hundred things can be included, but if the search engine is conducive, no more is forced to steal the system.
Search Engine Optimization is a proper process. To configure there are other keywords, to make more content, to get more links, to earn more traffic, and conversions are done. There is no such day when SEO sit back and say, “it’s done!”
SEO can do so much about making the site, but also focuses on content and messages. To ensure this is a seed job that can get content (working with developers) and attach the contents to visitors, starting the target.
Are you Looking for SEO services, including both on-page and off-page SEO solutions. Get your website discoverable, through our SEO Services.
- Write & Publish Quality Contents Regularly
In this highly competitive ecommerce market, staying ahead of your competitor is a must. For this, you have to be consistent and confident in your approach.
One of the proficient ways to do the activity is promoting user engagement, high-quality, and above all, a pleasing copy of the information that persuades, educates and impresses users.
Moreover, don’t rely on the company blog page for user activities. Keep posting on social media with innovative ideas like campaigns, polls, appreciation stories, and more. This way, you will have the consistent and super engaging audience activity that will, as a result, boost your productivity.
- Social Media Is A Must
Social Media is the best thing since sliced bread. It has become a powerful weapon from marketing’s perspective. Integrating social media into the website could make it reach a more extensive set of audiences.
The period of Internet Marketing has become a bit complicated, and building an individual or brand reputation has become more critical than ever.
Even small companies and startups are brought down in no time because they could not succeed in the present cutthroat online industry. Social media marketing has made the entire process easy to search businesses online, build status, and communicate with clients.
Internet marketing is power. Now is the ideal time if you have not begun branding yourself or your organization through online networking.
Here are a Couple of Tips to Kick You Off on the Right Track.
1. Make Careful Selections
You have numerous options available from Facebook, Pinterest, Linkedin, Instagram, and several others to create a buzz about your business. But, first, you need to analyze your requirements to explore the possibilities that social media offers.
However, not all social media marketing platforms can fit into your branding. Therefore, you must be careful to select the right one, as choosing the wrong platform can consume your time and can cause a negative impact.
2. Maintain Consistency
In case you want to build a brand online, you sincerely need to think of imagery. From the brand name, logo design, profile pictures, updates to everything, you have to keep them in such a manner that they are immediately recognizable.
The most important thing to do is create an exclusive identity through a design that reflects your branding.
3. Create Valuable and Shareable Content
Content and blog posts are what add many advantages to branding. From increasing the number of Webpages on your website to increasing probabilities for more search engine visibility, excellent content material can help have a reputed brand image.
When you begin publishing, you have got to track your clients and traffic. Use Google Analytics to track the traffic details, bounce rate, and page views your site makes. Notice how your landing page is converting, can make sure that you have an impeccable design .
4. Engage in Discussions
Branding is not only about building your viewers, producing excellent content, and staying updated within the online market. In addition, you have to socialize and communicate to your customers to develop trust and authority to perform well above your rivals and complete your equation.
Developing a solid social presence and connecting with your audience through social media marketing is time consuming and can be complicated.
It’s just not something you can do yourself. Hiring a Professional SEO Consultant and Digital Marketing Expert will be a great deal.
F5 Buddy will help you to build relationships with your audience and your potential clients.
4.Security Is A Priority
The “Prevention is better than cure” phrase is best suited here. Integrated fundamental safety and privacy are the necessary features of a competitive website.
We must protect our business because a single virus can damage your website. In this modern era, businesses rely on websites, so integrate basic security features in your website and business freely without worrying about any malware attacks or viruses.
5.Testing as, Quality Trumps Quantity
In this fast-paced life, no one has the time to read stories on your website. Therefore, your messages should be clear and concise. We understand you want to sell, but don’t bite more than you can chew.
A long feature list or several pages would not lead to a great sell; instead, go for quality content. On the other hand, short and sweet content with lucrative graphics could serve the need.
Lastly, give your customers a reason to return. New customers are great, but existing ones make great strides. So, don’t confuse yourself; incorporate these tips to your Small Business Website Development and see the magic.
It will result in not only a great website but also a selling internet website.
Lastly, a user-friendly website design is a treat to the audience and, of course, to your business. So, if you are building one for your business, follow these standards, and the ball will be in your court.
If you are looking for Small Business Website Development for your business, please contact us anytime. We are always there to help you.
If you want to go one step ahead of your efforts, F5 Buddy is here for you.
We are determined to provide you complete website development services. A small business website design is an essential component of your company, and it is our responsibility to make it work for you.
To accomplish this, our skilled developers are ready with their hands-on experience in WordPress Website designing. Reach us here to know more.