If you have a website or planning to build one, chances are high that you are already aware of SEO. Unless you are ready to do organic SEO or pay Google for promoting your website, it is imperative that you have to be very mindful about your website being SEO friendly.
So what exactly is a SEO friendly website design? SEO in simple words means Search Engine Optimization and it plays a very significant role in determining the organic ranking of a website and redirecting traffic to your website. In short, if you wish to do well in the search engine results, then the first step that is important is your website is SEO friendly.
Here is a list of few factors which you should keep in mind to ensure that your website stays more Search Engine friendly.
Websites, these days are powered by Content management system which is backed up by back end database. CMS offers the developers the flexibility to reach out to thousands of web pages with their content.
Therefore it is important to use SEO friendly CMS like Word Press for your entire website development requirement for small business websites.
Google search is largely dictated by two major factors. One is known as crawling, while the other is known as indexing. Crawling helps Google to find out more about updated information, while indexing is all about processing the information gathered from various sources. Therefore it is important to have website pages which are easy to index by search engines.
Every website has a structure and the more the structure is streamlined, the higher the chances of your website get ranked in the search engine results. So, Streamlined Navigation structure is always important for SEO friendly Website.
Every Website should use Meta tags which primarily includes Description tag. While selecting a Meta tag for describing your web page, it is important that you pay special attention to the Keywords which should be included at the start of the description if possible and also character count should not be more than 180 characters.
Java script is an amazing front end programming tool which plays a big role in creating feature rich website. Well written Java code can reduce the page loading time and provide a more seamless user experience.
If you wish to redirect your users to a relevant page, a redirect option can help you to achieve your goal. A 301 redirect is a permanent redirect which can successfully redirect over 90% of the page’s content to the requested URL.
A SEO Friendly Website should always have non www to www Redirect for example, if we open a website at f5buddy.com then it should redirect to www.f5buddy.com. It escapes website from duplicate content penalty and therefore it is very important.
It is important to add XML sitemap while developing a website and every Developer should make a Note of it. Simply use an XTML sitemap to let the search engines know about your new content. It is one of the best methods of letting Google know that you are the original publisher of that content.
Robots.txt is a text file webmasters whose primary function is to let robots know how to crawl pages on their website. The robots.txt file is part of the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users.
So, Considering the security of authentic web page it is important to include robots.txt file https://www.f5buddy.com/robots.txt and disallow secure page like admin etc..
As they say “if you can measure it – you can improve it “. Google analytics play a big role in letting a website owner know about the amount of traffic coming to his website. Depending on the results one can modify his content to make them more users friendly.
It is important to add Google Analytics code while website development.
Social media integration helps the common audience to find your business on the top of the Google’s search engine result when they search for items related to your keyword. As per the latest Design standard it is very important to include social media integration which helps in generating traffic on website.
Recently Google has announced that going HTTPS and adding an SSL 2048-bit key certificate on your site shall provide you’re with a ranking boost.
The code of your website should be clean and well structured, which makes it easy for the search engine to read the contents. A set of well-written codes helps the website to load at a faster pace. Simple factors like inline styling colour and font size often play a very big role in determining the overall performance of your website.
Your URL should contain keywords which are used elsewhere in the website. For example, your URL should look like http://f5buddy.com/relevent-keywords/. The URL Structure plays a very important role for dynamically generated website pages like e-commerce websites.
A website should have enough content to describe the contents and purpose of the page explicitly. Simply stuffing in keywords is not enough to get relevant traffic. Keyword optimization along with uniqueness plays a big role in determining the fate of your website on a search engine. SEO Friendly website design should use enough space for the content on any web page.
A title is an integral part of any website. The title of the page should be unique and quite relevant to the content of the page. The title usually shows up on the tabs on the top of the web browser. Make sure it’s catchy, simple and well written. Heading and page titles are completely two different things and there can be multiple heading in a website. However, there can be only one title on a website.
The speed of your page depends a lot on your background code and graphics which are used. However, if you wish to stand out in the competition it is important that your page should be fast enough to load within 5-6 seconds. Most visitors are not willing to spend more than 5 seconds for any one particular website. You can check page speed insights here: https://developers.google.com/speed/pagespeed/insights/
Optimizing your website for the desktop is not enough if you wish to stay in the good books of Google. You need to have an SEO optimized website for mobile device and ensure that users who are looking for relevant content can navigate and browse all the contents of your website on their mobile with ease.
Along with relevant content, it is important that you optimise your web page for search engines or images to ensure that your content is more interesting, shareable and easy to read.
Make sure to optimize image Size and keep it as minimum as possible with good resolution. Also, make sure to include relevant Image name, possibly try to target relevant keywords in image name to make it SEO friendly.
In most cases, users do not venture beyond the first page of Google’s search result. If you wish to create credibility for your brand, it is important that your website is found on the first page of Google, Yahoo or Bing. A SEO friendly website can help you to achieve this target and achieve better rankings.
If you want to learn more about web traffic and surge ahead in the race with your competitors, feel free to contact us. We are always here to help you in your entire requirement.
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