Magento is an open-source, fast-emerging CMS that uses the MySQL and Zend PHP databases. It is a feature-rich platform with the control of the owner over the look, content, and the functionalities of his eCommerce website.
Various editions of Magento allow you to pick what you want the most. The multilingual options and the support for multiple currencies available on the platform are surely a treat if yours is an international eCommerce store.
Magento’s CMS uses a WYSIWYG editor, that means, What You See Is What You Get. This kind of editor allows for the developer to foresee the end result pertaining to the look of the document while it is still in process.
Magento’s CMS provides support for rich content. Apart from this, in a nutshell, the CMS allows for complex content pages with multiple version of the same page, publishing privileges enabling security, creating menus, etc.
To enhance your customer’s online experience, juggling a bit with the content management will help. Here’s how to start using the CMS provided by Magento for your benefits-
The Catalogue > Product > Checkout flow is the crux of the eCommerce platform. But there are pages and content that fall outside this arena.
CMS page is the functionality that is used to build such pages. These pages can range from the customary terms and conditions text to the high-on-media pages.
On creating a CMS page, you see a WYSIWYG box to enter the content into. Whatsoever be entered into this box, without the slightest knowledge of the HTML coding, will be displayed on your page as is. If your creativity allows you to, choose the layout designs and templates as you like, add meta-data for SEO benefits, and set the URL path, all with no code!
CMS blocks are inserted into CMS pages, widgets, product, or catalog and are therefore not accessible directly. A similar WYSIWYG box is displayed in order to create a CMS block as for the CMS page. However, a CMS block can be displayed on multiple pages and regions.
For an example, if you want to display your international shipping prices on every page, that is possible by adding a CMS block to the sidebar that will be visible with all products.
This is where smartness comes into play. CMS widgets allow you to add elements to your content in special formats. Be it logos of the bestselling brands, a map of the location of nearest stores, or anything else.
If your needs still aren’t catered to with the aforementioned functionalities, you are free as a bird to create your own modules that you can update and modify as you please. This option leaves you in full control of your content and its management.
If there’s still something that you are looking out for, you can make use of the many extensions of the Magento framework, that are often free of costs, such as AWBlog and the Webforms module.
So start managing your content with the CMS and top up your eCommerce game!
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