In Clickstream the recording of the computer screen take place while the user is occupied in browsing or using other software applications. A clickstream is a series of page requests, with every page requested generates a signal. Clickstream analysis is fruitful for web activity analysis, Market research, software testing and for analyzing employee productivity.
In layman language clickstream is a journal which maintains each and every activity f user on the internet, including every website and each page of every website that users visits. Also, it records the time, how long user was on a page or website, what was the sequence, any sort of participation of user, email addresses that the users send and receive.
– Internet Traffic Analytics is another type of clickstream data
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