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How To Boost E-Commerce Sales With Instagram Marketing Strategies

Ready with your website and want to create an online buzz for your business?

Do you wish to get discovered by more people around the world?

If your response to both these questions is a yes, you are at the correct place to get your answers.

Instagram has become a very popular way to market your offerings in eCommerce Website Marketing industry. This application launched in 2010 has only gained popularity with time, with more people using it to share photos with the world.

This has made brands move over from Facebook for promoting their products and services and build a solid brand image.

Here are nine tips which will help you bring a boost to your e-commerce sales with Instagram-

1. Switch From a Personal To Business Account

The feature of business profile on Instagram is one of the first and most important steps in the initiative of Instagram marketing. A business profile gives your Instagram profile a professional look and takes your contact information from Facebook.

Business profile also provides you with information related to the number of impressions and post clicks regularly.

2. Use Tools To Sell With Instagram

To help with effective sales on Instagram, there are a couple of tools which help you sell better-

Clickable storefront

Selling will get easier with software tools that convert a single link in a clickable storefront which displays all the products that you have on offer. With your bio link, a shopper can visit the store and click on “buy now” button, helping people shop in an easy manner. Yotpo is a good tool to help you with this.

Selling Through Hashtags

Using hashtags is another good method for selling products on Instagram. The approach is similar to the storefront linking method but comes with a hashtag of the tool you are using. For example, if you are taking the help of Inselly, there will be an added hashtag of #inselly.

Hashtag selling tools mark products as buyable items, helping users find and easily purchase products through Instagram.

3. Post Pictures That Are Visually Amazing

Providing users with a great experience is an important step to build a good brand image. It is important therefore, that the images that you post on your Instagram page are visually very attractive.

You can also get an increase in traffic to your online store by watermarking your posted images with domain name. This does not give a user the impression that they are being forced to buy from you, but will know where to get more information of you business.

4. Display User-Generated Content

Motivate the users for creating content that you can post on your page. You can ask them to show off the products they have purchased from your store and get in touch with you to post them on your account. Through this, the other users will get encouraged to purchase from you.

Such a referral technique can bring a good effect on your sales.

5. Ask Influencers For Product Reviews

Marketing through influencers is a trendy way for e-commerce website Instagram promotion. This technique works in a similar manner like word-of-mouth. The best thing about the use of this marketing technique with Instagram is that you will have an access to reviewers from all the niches like food influencers and fashion influencers as well.

Collaboration with an influencer makes the brand image become much more powerful. This is because followers take them more seriously and depend on their reviews to make a decision about purchase.

6. Instagram Advertising

Instagram advertising is a superb tool for marketers. You receive better conversions for your website, taking your brand notches higher. Instagram makes sure that your advertisements get noticed and bring you the most relevant audience for your business. Users are very likely to engage with content that is Instagram branded as compared to Facebook branded content.

The above tips for Instagram can play a huge role in bringing about a growth for your business. Your marketing strategy becomes more impact, brings you followers and generate revenue on a larger scale. Keeping a track of your post performance helps you develop new ideas to get more audience engage with your content.

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