Healthcare industry is one of its kind. Being a delicate profession, its marketing and promotion are challenging. The primary hurdle is to make your patients believe you and your services. Many people take healthcare website design as not so significant part of their strategy but then ultimately end with losing their potential prospects. Out of 52% of consumers who search for medical service providers online, 81% are unsatisfied with the experience they have on healthcare websites. If your site faces the same issue, then it’s high time that you start implementing the new medical website design trends in your web development strategy.
It is 2020, and as time changes, the needs and demands of people reach a new level and so should your website.
Look at how healthcare website trends described below can change your clients’ perspective while looking at your website.
A flat design consists of fewer and precise elements. You may call it boring or design of low quality, but it is just the opposite. Minimal design elements direct your visitor’s attention to the main sections of your website. It is crucial that your customers see what you want them to notice on your website. A heavily stacked site with graphics or designs elements can shift the focus of users to somewhere else, and they might not find what they were looking for. Also, it may lead to a slow loading website, again hampering the user experience of your clients. So, beware; being extraordinarily buttery can cause yourselves to slip.
Unorganised and highly crowded websites do not worth the attention of your clients. Today is the era of speed, wherein fast and efficiently responding web pages are searched through. Such kind of behaviour of your website is user-friendly straightforward. The users are not required to put a load on their minds to navigate your site. You clients may open the website on their mobile phones, tablets, laptops, desktops, etc. and it should adapt to all screen resolutions. Mostly, the traffic on your website is expected to come from mobile devices, so you should be prepared for that. You can also consider Medical Website SEO Services to create a mobile-friendly website.
Have you heard about parallax scrolling? Well, if yes then it is time that you too start getting advantage of it. For those who are not clear with the concept, parallax scrolling is one of the most compelling trends of 2020, which creates a 3D effect on your site. With a parallax scroll, the background of your site moves slower than the foreground as you scroll down your website. It is much better than a 2D page and adds elegance to your site. It also increases the time a visitor spends on it.
Mathematics is not necessarily crucial for designing your website, but when it comes to thinking out of the box, it is useful if you master it a little. Vector graphics include images created using mathematical equations. These images offer flexibility and high quality. Often the logo and other graphic elements on your site need to be enlarged. But, you may have seen how blurry the pixelated images become when you try to increase their size. Vectorisation of images resolves this problem by offering the users with crisp, precise, scalable, and resizable images that can fit into any resolution without losing their quality.
Your website must be a good source of information for your users. It must be able to provide them with the knowledge they are seeking from your services. Each and everything you embed in your website must relate to what they want from you. It must be able to comply with their demands. This is one of the most effective Medical Website Design Trends you can use in 2020. Even the images and graphics you add on your website provide value to your users. Including infographics in your posts or service descriptions also enhances the user experience.
The navigational structure is something that specifies the organization of your website how you arrange particular elements on it. It is essential that you keep it simple and effective so that the visitors on your site can find it easy to understand and navigate through it. Transitions from one page to another must not be a difficult task for them. Whatever page they seek or information they want must be readily available to them. There should be any need of asking others to do so.
ADA (American Disability Act) compliant websites are those that are in accordance with the Guidelines of Web Content Accessibility. The main points that adhere to the ADA complying guidelines include:
More importantly, the ADA compliant websites are the primary focus of web developers today, and you should also stick to it if you wish to tweak your healthcare website’s performance.
If you ask us, we recommend our Medical and Healthcare Website Design Services to you. Why? We are leading custom web development company in India. Not only healthcare websites are our strength, but other industries are also leveraging our website development services.
Do you want to know more about how we work? Reach us here for a comprehensive consultation with our experts.