In today’s competitive marketplace, having a digital presence is not enough to win the game. To engage real human readers and to capitalize on an opportunity, it is imperative to have a functional, optimized and interactive website. Presently, the internet is swarming with websites that miss both, good content and eye-catching design. However, developers and clients, both are yet contributing to the current outbreak of design negligence in equal measure.
Now, it is high time to get your website designed better than your competitor. Let’s have a look at how clients and developers can change the trend of website design and development. We, through this article, help you overcome this remorseless cycle of “all-surface-no-substance” websites, by sharing with you “The 2018 Website Feature Checklist”.
So let’s begin:
While searching for any product or service over Google, customers get 10 options in the first go. And, why would he wait for your website to load, when he will have 9 other options to get the same product or services. It is recommended to keep website loading time between 2s to 4s. The website with low response time does not get a place in the top of SERPs.
Let’s Speed Up Your Website Loading Smartly!
The revolution brought by mobile devices has made it vital for the companies to get a Responsive Website Design Service. The open rate of websites in mobile devices has become quite high when compared to desktops and laptops. In order to beat the competition and stay ahead, it is important to have a response that can be accessed through any device without issues like disorientation of text or images.
Conversion optimized sites are in high demand these days and to cater to the needs of conversion-centric clients, companies need to design landing pages that can be utilized for campaigns. These designated pages contain the information desired by the client, along with call-to-action and offer details. For website developers, it has become important to integrate tools that aid in creating campaign landing pages. These pages could make users to simply subscribe, request a product description, make a purchase or schedule an appointment.
Analytics is crucial-it let you determine whether your website is offering what you expected, without any hassle. So, it is important for website developers to keep in mind that it must be easy for the client or their digital marketing team to add codes for Google Analytics, Google Search Console, Google Adwords and more. The final design should be such that functionality to gauge key performance indicators such as goals, conversions and traffic can be added seamlessly.
It is not enough to optimize your website for humans; your website could only make you attain desired results if it is optimized for search engines. Along with integrating compelling design and informative content for users, it is also important include all on-page SEO tags, check website loading speed and use proper Meta robots for search engines.
SEO-friendly website designs are loved by Google-bots thereby increasing your chances of appearing in the top of SERPs.
Generating and updating XML sitemap from time to time is also an imperative factor from SEO point of view. No matter, how compelling and responsive your website is, it will not be indexed in search engines without a sitemap. XML sitemap is a first file which search engine crawlers read when they come to any website. Without a sitemap, it becomes difficult for crawlers to crawl a website properly and hence the chances of your web pages getting indexed lowers down with a high rate.
Make sure that XML sitemap is present in your web design and development checklist. It is also important to note here that XML sitemap needs to be updated on a frequent basis to make sure that all the newly added pages of your website are getting indexed.
If you think that email marketing is dead, then you are wrong. With advanced tools like MailChimp, GetResponse, Hubspot and more, email marketing has become an effective marketing technique.
Thus, it is important for developers to make a list of requirements that are requisite during website development project and devise tools for requirements like email marketing to reduce your efforts at a later stage. It is good to get website’s email capture forms synced with client’s email marketing tools to aid your client with seamless connection and access.
To drive the attention of the audience towards your website, you have to utilize various social media platforms. Website designers can make it easy for clients to start promoting their site on social media platforms from the initial phase itself by integrating all relevant social media platform in their web design. Having social media buttons integrated on the website allow visitors to swiftly access your social media pages from the website and thus aids in building brand’s visibility.
Artificial Intelligence and Machine Learning are not the technologies of the future anymore. It has successfully made its path in our everyday vernacular and online experience. Therefore, it has become crucial for web developers and designers to bring these strategies into practice.
Platforms like Adobe’s Sensei is providing AI and machine learning tools to web design platforms across the globe, hence, making AI and machine learning easily available and accessible resource.
This is all about the Web Design and Development Checklist for 2018. Remember, it is crucial to work on what is trending if you want to remain ahead of your competitors.
For more such information, stay tuned!
We are responsive web design company believe in creating brand because we understand that impactful brands inspire their audiences to act, to dream,to change and they leave genuine impression. Hire Us!!! To get customized web solutions for all your business requirements.