Content is King! This is a popular phrase that is being used quite often in the virtual world called internet these days. If you take a look at the trends of the past year or so, you will find that the importance of content marketing has grown multiple times – the very reason why it has quickly taken the spotlight. Although the importance of this element has always been stressed on for quite some time, but it was the year 2013 that actually went on to become the year of content marketing. It has proved to be one of the main weapons of success for companies across industries, and the trend is expected not only to continue but take a more robust and aggressive form in the year 2014. A lot of companies are now investing considerable amount of time and money on content related strategies to gain recognition in this super competitive world.
There were a few important elements related to content marketing that we came to know about in the year gone by. Let’s take a closer look at what these elements are:
Content is not just about text: Contrary to popular perception, content is not limited to texts alone. Different people prefer different ways to learn something. Some make use of kinesthetic while there others who are more of auditory learners. And there are people who prefer visuals over texts. This is the reason why content marketers are now using a variety of mediums to send their message across to their target audience. Infographics and videos have now become popular forms of content and effective ways of communication.
Go Mobile: Mobiles have become the preferred source of internet browsing these days as most people like to access it on the move. By creating a mobile friendly content, you can effectively represent your brand through handheld devices and expand your target audience base as well, which in turn will help you increase your chances of success. So create content according to set of devices while simultaneously keeping the interest of your audience in mind.
Use content as a story telling tool: Gone are the days when content was used merely for the purpose of discussing your product or services with your audience. Today, it is content marketers are using t as a tool to communicate your brand’s story with the audience. A wide range of content marketing strategies is being utilized by companies to establish a connection with the potential customers. Adding a bit of personal touch through blog posts and videos are some of the popular ways that is helping companies attract and hold the attention of their potential customers for long.
So if you want to gain a significant chunk of the market, then it is high time that you start treating Content as a King!
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