What is SEO and Why It Is Important

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What is SEO?

SEO is an acronym for Search Engine Optimization. And it is nothing new in today’s fast paced and cutting throat competitive world. Though, it is very true that it was not in existence with the inception of internet, but came later into existence when internet got flooded with many websites. It is a technique which helps search engines find your website and rank it higher than the millions of other websites in response to a generated query. You can also call it a science or art of making websites found on the top of major search engines for appropriate keywords. It is the best advertising tool on web today and reason being the millions of searches which are performed everyday by people all around the world.

Why it is so Important?

There are millions of websites on Internet and they are increasing multiple times every day, every minute. For each query generated Google or even any other search engine presents you with millions of results that are laid out in a systematic manner and stretched to N number of pages. And today nobody has so much time and even patience that he will browse all of them, most of the people generally click on the top 10 search results which appear on the first page of any search engine results. So, how to ensure that you are placed on the first page and the clientele find you from other thousands of similar service providers. Simple with the help of SEO.  This process basically works on different paradigms designed by search engines by which the search engine decides which websites should show in the first page search results for any particular keyword or phrase. This process can actually outperform your website with other websites in the search engines algorithms.

Role of a Qualified SEO Specialist

A Professional SEO expert can have your website top ranked for the competitive keywords. They are knowledgeable about all the white hat, grey hat and even black hat techniques of SEO but still use only organic and white hat methods. They are updated and prove their work experience by giving you desired results by bringing the quality traffic and top ranking for your keyword or set of keywords.


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